Commercial Production
by Adam Krell Find the Best Cinematographer / DP in New York City Here are a few ways to help you find the best TV Commercial DP / cinematographer for your New York City based company. If you are looking to produce a TV commercial or video production campaign, you may be tempted to just call [...]
Effective Uses of the Episodic TV Commercials Several decades ago, TV miniseries such as “Roots” and “Centennial” ruled the airwaves because their episode-by-episode nature made TV viewers eager to see what the next episode would entail. These days, online media such as Netflix put entire seasons of TV shows at consumers’ fingertips, even original [...]
3 Things Effective Commercials Have in Common by Adam Krell Commercials that shout “buy, buy, buy” usually come across as “spam, spam, spam.” However, commercials that are so clever and engrossing you totally forget what they’re advertising don’t accomplish the aim either, no matter how memorable they are otherwise. The most effective commercials have at [...]