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About Adam Krell

I'm the current director of internet and public relations for Aurora Coast. My past roles included professional video production services, multimedia production management and national TV commercial production campaigns. Currently I'm an adverting executive that specialize in production management, marketing and public relations. I live in the greater New York City metropolitan area and am very familiar with Manhattan, New Jersey and the Philadelphia markets.

Every Business Has Its Story: 3 Reasons to Make a Company Documentary

Every Business Has Its Story: 3 Reasons to Make a Company Documentary by Adam Krell Documentaries are usually associated with history or social justice campaigns. But every business, from the mom-and-pop shop in Greenwich Village to the multinational headquarters in the heart of Manhattan, provides compelling subject matter for a documentary. If you’re looking to [...]

By |2016-11-16T17:30:16-04:00May 21st, 2014|Documentary|0 Comments

So You Want to Launch a Web Series? 3 Things to Know

Web Series Video Production: 3 Things to Know   by Adam Krell They’re hilarious, touching — and they get people talking. Tracking the popularity of exclusively online shows such as “House of Cards,” Quartz reports greater Internet buzz for Web series than premium cable shows. Living in New York, New Jersey or Philadelphia, you have [...]

By |2014-12-05T15:41:10-04:00April 23rd, 2014|Commercial Video Quality, Video Marketing|0 Comments

3 Musts When Preparing Your Video Strategy

3 Musts When Preparing Your Video Strategy   by Adam Krell You have a cause to promote or a new product to launch. You’re looking to connect consumers with your brand, or simply get the word out there about what it is you do. You’ve decided to allocate some of your budget to video production, [...]

By |2016-11-16T17:30:16-04:00April 9th, 2014|Video Marketing|0 Comments

4 Characteristics the Best Documentaries Share

Characteristics The Best Documentaries Share   by Adam Krell Maybe your non-profit organization wants to encourage more volunteers and donations. Perhaps your business wants consumers to know the history of your company. Maybe your historical society has uncovered something incredible that begs to be shared. Whatever your reasons for deciding to create a documentary, make [...]

By |2016-11-16T17:30:16-04:00March 26th, 2014|Documentary|0 Comments

3 Reasons Top Marketing Companies Should Outsource Video Production

Why Companies Should Outsource Video Production   by Adam Krell As a successful small marketing firm, you know what it takes to put together a dynamic marketing campaign, from concept to inception to analysis. You might have all the best ideas, but without the proper staff, equipment and experience, you don’t always have the ability [...]

By |2016-11-16T17:30:16-04:00March 21st, 2014|Video Production Company|0 Comments

3 Effective Uses of the Episodic Commercial

Effective Uses of the Episodic TV Commercials   Several decades ago, TV miniseries such as “Roots” and “Centennial” ruled the airwaves because their episode-by-episode nature made TV viewers eager to see what the next episode would entail. These days, online media such as Netflix put entire seasons of TV shows at consumers’ fingertips, even original [...]

By |2015-01-05T17:42:59-04:00March 17th, 2014|Commercial Production|0 Comments

4 Reasons Why Quality Matters — Especially With Professional Commercial Production

4 Reasons Why Quality Matters Especially With Professional TV Commercial Production Many  business owners confuse a small budget with limitations on quality. Maybe they can’t get their commercials to look glossy, so they decide to revel in the cheesiness of their commercials and include corny jokes. After all, only a few people will see the [...]

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