Why Companies Should Outsource Video Production
by Adam Krell
As a successful small marketing firm, you know what it takes to put together a dynamic marketing campaign, from concept to inception to analysis. You might have all the best ideas, but without the proper staff, equipment and experience, you don’t always have the ability to turn your vision into reality. Don’t settle for inferior quality or ignore effective components of a marketing campaign because you don’t have the means to produce video. Outsource your video production needs to a company that specializes in making TV and online videos.
Quality Matters
Just as with every aspect of your clients’ marketing campaigns, you have one chance to form a consumer’s opinion with a video. However, unlike text forms of advertisements, quality beyond the quality of the message matters when it comes to videos. No matter how wonderful the message of the content, if the camera quality looks subpar, or if the people in the video act poorly and seem like they’re reading lines, a consumer will be unlikely to respond positively.
Regardless of whether your client is aiming to advertise to a small local market or to a metropolitan area like New York or New Jersey, their videos will appear side-by-side with some of the highest quality video advertisements in the nation. Don’t let clients think that cheesy videos are all right because they’re focusing on a local market; investing in a poor quality video is worse than not producing any videos at all.
Videos Are a Full-Time Job
The video component of a marketing campaign is vitally important, and making a quality video is no easy matter. If your firm is relatively small, you won’t have enough manpower to devote to the task, let alone enough money to invest in the necessary equipment. Video making is a full-time focus of quality production companies, and devoting just a small portion of your resources to a central part of your clients’ campaigns is a mistake.
It’s Flexible
As a marketing firm, you and your colleagues are already familiar with effective techniques for promoting your client’s products, services and causes. You might already have a comprehensive campaign and an idea for a video in mind. Perhaps you even have some footage ready. Come to the video production company with ideas or footage of your own or rely on them to come up with everything you need from scratch as necessary. Working with a production company is flexible; if you’re comfortable with it, you can simply provide ideas for one project and provide almost everything needed for post-production for the next, trusting the production company to fill in the gaps for both projects.
TechJournal reports a Forrester Research study found that a one-minute video is as effective as 1.8 million words of text when it comes to marketing. To deny your clients access to empowering video campaigns for TV and/or the Internet hurts your bottom line as a marketing consultant. Outsource your video production needs to a company with a New York City TV commercial productions background.
