Every Business Has Its Story:
3 Reasons to Make a Company Documentary
by Adam Krell
Documentaries are usually associated with history or social justice campaigns. But every business, from the mom-and-pop shop in Greenwich Village to the multinational headquarters in the heart of Manhattan, provides compelling subject matter for a documentary. If you’re looking to spread the word about your company’s mission and history, hire Gregory Kokes and the team at Aurora Coast Production to bring your story to life.
Forge an Emotional Connection
Your customers know your business, but they may not know the people behind the goods or services you provide. The bigger your company, the less emotional connection your customers have with it. But no matter the size of your business business, not everyone visits your business in person or takes the time to get to know you and your employees. A documentary can break down the company-customer barrier and establish a more emotional connection between your company and your customers.
Customers want to know they’re dealing with real people who work hard like they do to bring them your products or services. If you’re a huge, profitable company, they want to know you believed in your business so much you took a great risk — even if those risk-takers were mainly the founders some generations ago. The more invested your customers are in your company, the more loyal they’ll prove to the brand.
Draw Attention to the Uniqueness of Your Business
When your product is on a shelf with dozens of similar products, or your business is one of many in a city, it’s hard to let casual passersby know what’s special about your business at a glance. People spend just a few seconds staring at a shelf, an ad or a store window before moving on. Effective marketing focuses on how to capture people’s attention in that limited time window.
A documentary serves to get people to pay attention to your company for more than just a few seconds. A film aims to get customers to spend many minutes or even hours watching your story, thinking about your company the entire time. People will tune in for the entertainment and walk away interested in what you have to offer. Here is a company that we have worked with for many years, they charter submarines. Now imagine how unique your company would look if a real private submarine was used to promote it.!
Expand Your Marketing Campaign
A documentary is a form of marketing that provides further value. People who might not have normally bought your products or services may give you a second chance because they were drawn in by your content. If your documentary proves to have more general historic or cultural value, it could also qualify for platforms you wouldn’t usually reach, such as PBS. Recently, many restaurants have found success using documentaries on popular video hosting sites. Trust a professional filmmaker to find the story in your business’ history that will entertain and captivate the biggest audience.
PBS reports the market for documentaries has broadened since 1980, and while it’s great for documentary makers to get their films out on TV, on social media and on the Internet at large, it’s important you invest in a quality production if you want to be competitive with your film. Documentaries may be a labor of love for many historians and filmmakers, but for companies, they’re so much more. A business documentary is not only a fine piece of film, but a marketing tool. Invest in the quality that Aurora Coast Productions put into their work. Contact us today.
