3 Reasons to Film Your Gallery’s Art Installations
by Adam Krell
As the curator of an art museum or a volunteer putting together a display of art for a school, a business or an organization, you’re probably well aware of the changing nature of art. While some museums have permanent collections, many art displays are only temporary and may involve art projects that are constructed, shown and destroyed by the exhibit’s end. In some ways, fleeting art can be beautiful, but there’s no reason to let the memories fade if you hire Aurora Coast Productions to capture the exhibit via time lapse photography. A high quality video of your exhibit will serve as a marketing tool, a way to archive your efforts and a work of art itself for years to come.
Add It to the Exhibit
Time lapse videos show the design and construction of a work of art or an entire art exhibit in a few manageable minutes or even seconds. A video offers visitors a peek at how art is made and how much effort it takes, as designers, artists, curators and construction workers move in and out of the room in fast motion. The art seems to grow out of nothing in a fraction of the real time.
The result is something that’s artistic itself — art in motion. Consider putting the captivating video on display at the start or end of your exhibit. A professional production company can set up the video before you even begin production on the exhibit. Your video can continue by capturing footage of visitors to the exhibit and of the deconstruction of the art and display. That finished video can be used for future exhibits, as well as for other purposes, such as archives and promotion.
Make a Record of Your Past Exhibits
Make time lapse photography a regular feature of your art exhibits. Art may be fleeting, but there’s no reason for your efforts to be lost forever after your exhibits end. Use the footage of the exhibit from inception to display to deconstruction as a record of the event. It could even prove useful for planning future events.
Promote Your Causes
When your efforts over many days or even weeks seem to come to life in a matter of minutes or seconds on the screen, it’s easier for potential investors, donators and future visitors to get an idea of what your museum, school, business or organization does. Your finished video will prove a core addition to your online video advertising or even TV promotions.
The American Alliance of Museums reports American museums see a combined 850 million visitors each year. Even if your exhibit isn’t part of a museum, simply arranging a show of art can tap into the large number of people who make visiting educational displays like those at museums a regular activity. To make your art exhibit truly memorable, invest in a professional video featuring time lapse photography of your art. Long after your art exhibit ends, your video will remain, promoting your cause and documenting your efforts through an artistic medium.
