Is the Video Salvageable? Call in Professional Post Production
by Adam Krell
You thought you’d save a few bucks and shoot your TV or online commercial with your own camera. You threw together a script, had a few people read lines — how hard could it be? Well, now that you’re editing with little clue what to do, you realize that it’s no viral video — unless people click “share” and laugh because it’s cheesy. Can you save what you’ve shot with professional post-production?
A Professional Consultation
The first thing the pros will want to do is interview you. They may ask questions like:
- What’s your budget for post-production work?
- What are you trying to promote with this video? (A specific product or service? A company brand or an organization’s mission? Your personal blog?)
- What are the most important things you hope to convey about your business, organization or cause?
- Where do you want this video to appear? What’s the time limit of the video, and the date you need it finished by?
- What type of camera did you use to shoot it? Did you have professionals take care of lighting and sound?
- What kind of special effects do you hope will appear in the video?
The post-production company will ask to review your footage and see how effective it is at meeting your goals. They’ll also have to review how realistic your deadline is and see how much they can accomplish with your post-production budget.
Videos That Might Need to Be Scrapped
It depends entirely on the footage shot, but the professionals might recommend you scrap any video without proper care taken for lighting and sound, or videos that were shot with a poor-quality camera. They might suggest re-shoots for awkward acting and dialogue and find problems with goals that are too far-reaching or a storyline that’s too detailed. Talk to the professionals at Aurora Coast to help get an opinion and help you weigh all of your options when considering salvaging you video.
