Why You Want Your Video to Go Viral
Online, going “viral” is a major accomplishment. Marketing campaigns have changed drastically over the last few years, thanks in large part to YouTube, smartphones and other technologies. For a video to reach viral status, it must be viewed by a vast number of people in a short amount of time. The buzz surrounding viral videos perpetuates their popularity, making your investment more profitable. If you’re still not sure striving for viral status is important or if you should even consider video marketing, here are few reasons both are smart investments.
Word-of-Mouth Advertising
Today’s consumers are bombarded with images, brands and logos nearly everywhere. However, there is one other form of advertising that won’t cost a thing and is the most effective: word of mouth. When a video goes viral, it’s often because one consumer tells friends, coworkers and family members to check out the ad. These people then share the ad or video with their friends and acquaintances. The chain continues — and so does your company’s exposure.
“Cool” Factor
One of the main reasons people watch buzz-worthy videos on YouTube, Facebook or other social media sites is because they’re “cool.” A viral video got that way because many people thought it was cool enough to watch. It’s never a bad thing to have a fun and hip video associated with your company or brand. It’s another great reason to strive for that all-important viral status.
New Demographics
It’s estimated 90 percent of people ages 18-24 use social networking sites, including Twitter and Facebook. This happens to be a demographic that also spends money, a lot of money in many instances. Posting a video on Facebook, Twitter or YouTube helps you reach a whole generation of consumers that don’t spend money on kids and mortgages. This younger generation also loves nothing more than to share videos they find entertaining. Again, this extends your brand without any additional investments.
Web Traffic
Finally, if your viral video is linked back to a website, this automatically boosts traffic. Many websites, including YouTube, allow you to link the uploaded video back to your website. Continue this positive interaction with your new consumers by allowing them to “Like” your site on Facebook. You’ve now increased Web traffic and boosted your online exposure after producing a video.
From the possibility of increasing traffic to your company’s website to expanding your consumer base and spreading word about your business, there are several reasons why exploring Internet marketing — and aiming for a viral video — is a wise choice. If you’re not sure where to begin, or have questions about the creative process, don’t hesitate to contact us.
