3 Dynamic Video Effects to Use for Your Video
by Adam Krell
They may as well be accompanied by a button that says, “don’t click here.” Whether they make you laugh unintentionally or click away, you know the type: dreary videos where one person stands in front of the camera reciting a script about a product or service like they’re reading off a list of phone numbers. There’s a reason why professional commercial productions seem light-years more impressive than something an amateur puts together, and a lot has to do with dynamic editing effects.
The Cross fade
The best video effects don’t hit the viewer over the head with gaudy colors and flashing lights. They blend in so seamlessly with the video that the viewer hardly even notices them — but they would notice their absence. The cross fade is one such effect that ties together two separate video shots. Cross-fades are especially effective when the next scene takes place a while after the previous scene or at another location. Without a fade, one shot will jump to the next, which can appear jarring when that’s not your intention.
The Iris
All you can see is a face. You don’t know why that person wears that expression. There’s a circle around her face, and the rest of the screen is black. Then the circle widens, engulfing the black, and you finally see the whole picture. Replace “a face” with whatever you choose to focus on – an inanimate object, an animal, a scene in nature – and you can incorporate an iris transition into your video effectively. Whenever you want to guarantee the viewer’s eyes is drawn to whatever it is you want to focus on, whenever you want the context of the scene to remain a mystery, albeit for a short while, the iris provides a dynamic transition.
Old Movie
Instagram is almost as well-known for its filter effects as it is for being a platform for sharing images. You can achieve a similar effect with videos by adding an “old movie” filter over the video you’ve shot. The old movie effect turns the film gray-scale or sepia and may intentionally include things like fake dust, shaking images and crackle in the audio to pretend it was shot on old film. The old movie effect is valuable when you set your video in an older time, or when you’re trying to show how dull the “before” is compared to the “after.”
The New York Times reported on one business that saw a 300 percent business increase in one year thanks to its quality video brand channel. Adding effects to a video takes a skilled hand, so if you want your online videos to be of quality, hire a professional television commercials production company to produce the videos for an online audience. If you have no idea what effects to use, let alone how to add them to your video, it’s best to rely on the professionals instead of wasting the time and effort on doing an amateur job of adding them yourself. Contact Aurora Coast today for the best opinion!
